The success of KINGWIN in Bolivia chiefly lies in its superbly high performance/price ratio. Sources show that almost all end users of KINGWIN are individuals, whose top concern is the quality, price and practicality of the vehicles. Among all other minivans, KINGWIN boasts a host of alluring advantages, such as competitive price and readily adaptable body structures, which are ideal for transporting passengers and easily adapt to the narrow roads in Bolivia.

The cooperation between King Long and Bolivia does not stop at KINGWIN. At the end of 2013, La Paz city held a grand ceremony to welcome the arrival of 61 units King Long buses. While driving on the roads in six districts of the capital, King Long bus fleet was decorated with beautiful wreaths and was cheered by people with shouts. Mr. Ma Aimin, Sales Manager of King Long America still remembers the details of the ceremony clearly. Such kind of promotional activities undoubtedly offer King Long precious opportunities to project and enhance its brand image among the public. The Bolivian government also plays a key role in popularizing King Long buses in the country.

Nowadays, every KINGWIN minivan has become a moving advertising board and every KINGWIN minivan operator has become its brand spokesperson. King Long has succeeded in strengthening its presence in Bolivia by superb word-of-mouth publicity.